about us
Behind every great brand there is an inspiring story that shaped the brand. MX has a clear mission and vision with an inspiring story behind.
The Genesis of
MX Marketing and
Brand Management
MX Marketing and Brand Management was born from a moment of challenge and a vision for change. During the pandemic, as the world paused and many faced uncertainties, Ximena found herself at a crossroads. With a decade of experience in marketing and an impressive educational background, including studying social media strategy at Miami AD School and Brand Management at Cornell University, Ximena’s expertise was extensive. Yet, it was her master’s degree in Psychology that truly set her apart, giving her a unique lens to understand both marketing and people.
Despite her expertise and array of certifications, Ximena faced unemployment during the pandemic. It was during this period of introspection and contemplation that the idea of MX Marketing and Brand Management began to take shape.
Ximena’s journey in the marketing industry had exposed her to the inner workings of various agencies. She observed a common chaos: agencies struggling to balance a high volume of clients with limited resources. This often led to a compromised quality of service and a loss of personalized touch. Determined to redefine this dynamic, Ximena envisioned an agency that would operate differently – one where quality would never be sacrificed for quantity.
MX Marketing and Brand Management was thus conceived with the aim to change the perception of marketing agencies in the business world. Ximena wanted to create an environment where each client would receive the attention and bespoke service they deserved. Her background in psychology became the cornerstone of MX’s approach, allowing for a deeper understanding of consumer behavior and a more empathetic and human-centric way of marketing. In a world where we have lost touch with our human nature, brands have the power to change this.
At MX, the mission was clear: to provide personalized, insightful, and impactful marketing solutions. Ximena’s vision was to create an agency that was not just a service provider but a partner in growth, a catalyst in the brand’s journey towards success.
As MX continues to grow and evolve, it remains true to its founding principles – a testament to Ximena’s resilience, expertise, and innovative spirit. MX Marketing and Brand Management is more than just an agency; it’s a symbol of transformation and a beacon of new-age marketing excellence.
mission & vision
OUR MISSION
Our mission is to empower brands with bespoke, psychology-driven marketing strategies that not only resonate with their audience but also foster deep, lasting connections. We also take pride in finding and hiring the ideal candidates for our clients, ensuring that their teams are aligned with their goals. As a boutique agency, we commit to providing unparalleled personal attention and expertise, nurturing each client’s journey with precision and passion.
OUR VISION
We aspire to revolutionize the industry with our unique blend of psychological insight, personalized service, and talent acquisition, becoming the go-to agency for brands seeking not just to navigate but to lead in an ever-evolving market. We envision a future where our boutique approach redefines the essence of brand success—where every brand we touch thrives, and every team we build strengthens our clients’ growth and success.
our values</span
These values are the foundation of our agency. They inspire us to strive for excellence, remain true to our vision, and most importantly, they remind us of the impact we can make in the world of marketing. By adhering to these principles, we not only grow as a company but also help our clients achieve their highest potential.
Integrity ensures that we build trust and maintain transparency with every client, fostering lasting and meaningful partnerships.
Uniqueness drives our creativity, helping us to see beyond the conventional and deliver innovative, standout solutions.
Empowerment reflects our commitment to uplifting everyone we work with, championing diversity and encouraging every voice to be heard.
Humanness brings authenticity to our work, allowing us to connect deeply and create marketing that resonates on a personal level.
Empathy guides our understanding of clients and their audiences, enabling us to craft strategies that truly align with their needs and aspirations.
Professionalism ensures excellence in our services, delivering results with precision, expertise, and a meticulous attention to detail.
“Brands are not just entities; they are stories waiting to be told. At MX Marketing and Brand Management, we craft narratives that resonate, connecting brands with their audiences in meaningful ways.”
Ximena Niembro - Founder
